Clickbait headlines are one of the biggest annoyances on the internet. They are designed to make you curious and eager to click on an article, but often they need to be more accurate, accurate, and complete. They can also affect your online experience negatively by wasting your time, exposing you to low-quality content, or influencing your preferences and opinions.
That's why Artifact, a new news app launched by Instagram's co-founders Kevin Systrom and Mike Krieger, has developed a feature that uses artificial intelligence (AI) to rewrite clickbait headlines into more honest and informative ones.
Artifact is an app that aims to provide users personalized and curated news content, similar to TikTok for text. Users can swipe through short articles from various sources, rate them with emojis, or mark them as clickbait.
Last month, Artifact introduced an option for users to flag an article as clickbait, alerting the Artifact team to review it manually and potentially replace it with a better headline. However, this process could have been faster and more efficient, so Artifact used AI to automate it.
Using OpenAI's GPT-4 large language model, Artifact can now generate alternative headlines for articles marked as clickbait by enough users. The AI model is trained on millions of articles and headlines from reputable sources, such as The New York Times, The Guardian, and The Wall Street Journal, and can produce relevant, factual, and engaging headlines.
The new feature operates in real-time; when a user marks an article as clickbait, they will first see a loading animation and then a new headline with a star icon next to it, indicating that it was artificial intelligence (AI) rewritten. The latest headline will also be shown to other users who encounter the same article.
According to Systrom, the AI feature has several benefits for users and publishers. For users, it improves their reading experience by providing them with more accurate and informative headlines and reduces their exposure to misleading or sensationalized content. For publishers, it increases their credibility and trustworthiness by avoiding clickbait practices and potentially boosts their traffic and engagement by attracting more interested readers.
Systrom also said that Artifact is working on a technology that automatically detects clickbait headlines without relying on user feedback. This way Artifact app will be able to rewrite headlines even faster and more accurately.
Artifact's AI feature is an innovative and ambitious attempt to solve the clickbait problem online. It shows how AI can enhance journalism and news consumption while respecting editorial integrity and human judgment.